Details
 

July 18, 2023
4:00PM - 6:00PM EST

OFDA Webinar: Today’s Changing Funeral Consumer

Online Registration is Open!

Online Program

Registration:

Online Registration is Open!

Price:

  • Member: $89.00
  • Non-Member Member: $109.00

Continuing Education:

  • 2 CE Hours, Preneed, approved with the State of Ohio Board of Embalmers and Funeral Directors

Summary:

In this two-hour course, Mr. Carlson will discuss the changing times in funeral service and the families served. Todd will discuss groundbreaking research into how consumer’s funeral attitudes have changed from 2011 to 2021 and how the COVID-19 Pandemic created new types of funeral consumers today and how to plan a strategy to communicate with these new funeral consumer groups.

Part/Hour One: A 10-Year Case Study Comparison

This hour will reveal case study findings based on an overview to investigate the perceptions and attitudes toward the funeral profession from today’ funeral consumers so that funeral professionals can be better prepared to interact with their changing preferences.

Part/Hour Two: How People’s Habits, Lifestyles, and Attitudes Shape Their Funeral Preferences

This hour will reveal five key findings based on an overview look into the perceptions and attitudes toward the funeral profession for 7 different types of funeral consumer segments so that funeral professionals can be better prepared to interact with changing preferences of today’s consumers.

Objectives:

  • Did the COVID-19 Pandemic result in permanent change
  • How to use this information to make business decisions
  • How to work with today’s funeral consumers and create clarity and focus for families by effectively communicating the value offered through meaningful and customized funeral events.
  • Embrace technology as the norm and implement change with education to staff and stakeholders.

Presenter:

Todd Carlson
Executive Vice President of Sales & Chief Sales Officer
Funeral Directors Life and Passare, Inc.

Todd Carlson

Todd Carlson serves as the Executive Vice President of Sales and Chief Sales Officer for Funeral Directors Life and for Passare, Inc. Todd earned his bachelor’s degree in Mortuary Science from the University of Minnesota and has gone on to accumulate more than 30years of experience in the funeral profession. Todd joined Funeral Directors Life in 2006 and helped reimagine the company’s sales management structure, contributing to sales growth of over 500% since he joined the company. Todd is dedicated to helping funeral homeowners grow their businesses, implement innovative marketing solutions, and become increasingly more relevant as they serve today’s changing funeral consumer.

2023 Sustaining Sponsors

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Add to Calendar aCLuDhaqizCaPxAftmqF167204 07/18/2023 04:00 PM 07/18/2023 06:00 PM false America/New_York OFDA Webinar: Today’s Changing Funeral Consumer Registration: Online Registration is Open! Price: Member: $89.00 Non-Member Member: $109.00 Continuing Education: 2 CE Hours, Preneed, approved with the State of Ohio Board of Embalmers and Funeral Directors Summary: In this two-hour course, Mr. Carlson will discuss the changing times in funeral service and the families served. Todd will discuss groundbreaking research into how consumer’s funeral attitudes have changed from 2011 to 2021 and how the COVID-19 Pandemic created new types of funeral consumers today and how to plan a strategy to communicate with these new funeral consumer groups. Part/Hour One: A 10-Year Case Study Comparison This hour will reveal case study findings based on an overview to investigate the perceptions and attitudes toward the funeral profession from today’ funeral consumers so that funeral professionals can be better prepared to interact with their changing preferences. Part/Hour Two: How People’s Habits, Lifestyles, and Attitudes Shape Their Funeral Preferences This hour will reveal five key findings based on an overview look into the perceptions and attitudes toward the funeral profession for 7 different types of funeral consumer segments so that funeral professionals can be better prepared to interact with changing preferences of today’s consumers. Objectives: Did the COVID-19 Pandemic result in permanent change How to use this information to make business decisions How to work with today’s funeral consumers and create clarity and focus for families by effectively communicating the value offered through meaningful and customized funeral events. Embrace technology as the norm and implement change with education to staff and stakeholders. Presenter: Todd CarlsonExecutive Vice President of Sales & Chief Sales OfficerFuneral Directors Life and Passare, Inc. Todd Carlson serves as the Executive Vice President of Sales and Chief Sales Officer for Funeral Directors Life and for Passare, Inc. Todd earned his bachelor’s degree in Mortuary Science from the University of Minnesota and has gone on to accumulate more than 30years of experience in the funeral profession. Todd joined Funeral Directors Life in 2006 and helped reimagine the company’s sales management structure, contributing to sales growth of over 500% since he joined the company. Todd is dedicated to helping funeral homeowners grow their businesses, implement innovative marketing solutions, and become increasingly more relevant as they serve today’s changing funeral consumer. Online Program