Registration:
Price:
Continuing Education:
Summary:
In this two-hour course, Mr. Carlson will discuss the changing times in funeral service and the families served. Todd will discuss groundbreaking research into how consumer’s funeral attitudes have changed from 2011 to 2021 and how the COVID-19 Pandemic created new types of funeral consumers today and how to plan a strategy to communicate with these new funeral consumer groups.
Part/Hour One: A 10-Year Case Study Comparison
This hour will reveal case study findings based on an overview to investigate the perceptions and attitudes toward the funeral profession from today’ funeral consumers so that funeral professionals can be better prepared to interact with their changing preferences.
Part/Hour Two: How People’s Habits, Lifestyles, and Attitudes Shape Their Funeral Preferences
This hour will reveal five key findings based on an overview look into the perceptions and attitudes toward the funeral profession for 7 different types of funeral consumer segments so that funeral professionals can be better prepared to interact with changing preferences of today’s consumers.
Objectives:
Presenter:
Todd Carlson
Executive Vice President of Sales & Chief Sales Officer
Funeral Directors Life and Passare, Inc.
Todd Carlson serves as the Executive Vice President of Sales and Chief Sales Officer for Funeral Directors Life and for Passare, Inc. Todd earned his bachelor’s degree in Mortuary Science from the University of Minnesota and has gone on to accumulate more than 30years of experience in the funeral profession. Todd joined Funeral Directors Life in 2006 and helped reimagine the company’s sales management structure, contributing to sales growth of over 500% since he joined the company. Todd is dedicated to helping funeral homeowners grow their businesses, implement innovative marketing solutions, and become increasingly more relevant as they serve today’s changing funeral consumer.