Complete Story
01/30/2025
Being Creative with Funerals
As more families opt for minimal or no funeral services, funeral directors face new challenges—and new opportunities. This session equips you with practical strategies to remain essential by guiding families toward meaningful, personalized experiences within your funeral home.
Learn to ask thoughtful, open-ended questions and offer compassionate, creative options that help families honor their loved ones with dignity and healing. From immediate cremation requests to green burials and non-religious ceremonies, you’ll gain tools to address today’s real-world challenges while building long-term trust and strengthening community connections.
What You’ll Gain:
- Techniques for uncovering what truly matters to families
- Strategies to offer meaningful alternatives to immediate cremation
- Confidence in discussing eco-friendly and nature-based burial options
- Approaches for creating authentic, non-religious ceremonies
- Practical tools to guide conversations with compassion and creativity
Lanae Strovers
Funeral Director / Trainer
National Funeral Directors Association (NFDA)
